International Emmy Award for What If?
The second series of Belgian comedy sketch show What If? has won the International Emmy Award for Comedy in New York. It’s the second International Emmy for production company Shelter, whose highly successful format Benidorm Bastards picked up the same award in 2011.
The prestigious International Emmy Awards are the international section of America’s prime television prizes. At the awards ceremony in New York, Belgian sketch show What If? was awarded first prize in the comedy section.
Created and directed by Tim Van Aelst of Shelter, the edgy sketch show transports its viewers into a reality that never happened but easily could have. Every sketch begins with ‘What if…’, as in ‘What if Jesus was a stand-up comedian?’, ‘What if all cops were gay?’ or ‘What if everybody was blind?’
The second series of What If? has already won the Intermedia Globe Gold Award at the Hamburg World Media Festival, the Gold Medal at the Rose d’Or Entertainment Awards and the Rockie Award for Best Comedy (plus a Special Mention in the Best of Entertainment category) at the Banff World Media Festival in Canada.
Tim Van Aelst is no newcomer to the world of comedy TV shows. His production company Shelter also developed Benidorm Bastards, a sketch show inspired by the Candid Camera approach, featuring old people behaving badly in real-life situations. The format turned out to be a huge success, both in Belgium and abroad, with Red Arrow International selling it to almost 30 territories, including the US where it was reformatted into Betty White’s Off Their Rockers.